We welcomed Dan Kelleher, CEO of ROOST, to explain how ROOST manages and diversifies the all-important tourism economy. Did you know that 35ยข of every tourism dollar spent in North Elba/Lake Placid is by a visitor. Tourism accounts for 26% of employment in North Elba/Lake Placid. ROOST ties economic development to destination management by focusing on several strategies such as improving housing opportunities, sensible large event management, multi-generational travel or luxury travel. Unique opportunities to attract visitors such as the Dark Skies Project are also pursued. Of course there is a noted decline in visits from our Canadian friends. Dan hopes this will change as ROOST creates plans to attract our northern neighbors back to a friendly and welcoming vacation venue. Dan is shown with Rotarian Chandler Ralph who introduced Dan at our meeting. Visit ROOST at https://www.roostadk.com/ Dan may be contacted at dan@roostadk.com
